Visual content is all the image-based collateral a business needs to market themselves, such as pictures, diagrams, charts, infographics, videos, memes and slide decks.
As technical as that sounds, and as important as it is to communicate through branded visuals… it’s also a ton of fun to create! Great looking visuals can make the most boring subject look interesting + entertaining.
Use bite-sized videos to share information + engage your audience. Most of the time 15-30 seconds is all you need with attention spans so short. Using captions allows the viewer to mute but still connect with you (like parents who tend to mute… and anyone who’s supposed to be “working” lol)
Did you know that…
Eyes can process 36,000 visual messages per hour?
The sense of a visual scene can be felt in less than 1/10 of a second?
90% of information transmitted to the brain is visual?
Brain process visuals 60,000X faster than any text??
Here are a few things to consider
before you book your next Visual Content Session
1 | Align your Visual Story with your Content Marketing Strategy
Before you ask your content creators to sketch their ideas, make sure you know the answers to these questions.
- What problems does our organization solve? Who are our audience members?
- What kinds of content experiences are they interested in?
- What are we trying to accomplish with our visual content?
- Do we have, or how can we create a consistent brand identity that communicates our values?
- What is our clearly defined vision of who we are and what makes us unique? How can we visually communicate those messages in a compelling way?
2 | Repurpose Information + Insights as Visuals
Content marketers can adapt written or audio content into compelling visuals, like graphics, charts, or checklists. It’s an excellent way to draw fresh attention to your evergreen content, but it also helps make your brand’s insights more digestible, memorable, and shareable.
3 | Tailor Visuals to the Delivery Platform
Facebook prioritized video over photos long ago, LinkedIn started using stories in late 2020, then Instagram declared themselves a video sharing platform in July 2021 as they elevated reels to compete with TikTok. That means using not only more vertical formats for photos and video (typically 4:3) in posts, but thinking about formatting story + reel content properly (16:9).