5 Essential Tips in Creating an Amazing Brand Photoshoot

Having professionally crafted visual content (photography + video) is one of the key elements of your brand. It’s the first thing that people look at when they come across one of your social profiles, website and email, and within a fraction of a second, they make a judgment on who you are as a person.

To help you make sure you’re creating emotive + intentional visual content
for your business, here are some tips to plan your next brand content shoot!

1) Set clear (and reasonable) objectives for your photography shoot

A professional brand photographer should work extensively with you before any actual shooting takes place in order to establish your visual and marketing objectives. Here are just a few of the questions that you should have clear answers to before stepping in front of the camera…

What are your business’ core values? What color palettes do you gravitate towards? What style of photo do you prefer? What subject matter do you wish to shoot? What emotion do you wish your business to convey? Do you have an art concept in mind or do you need your photographer to dream up something amazing specifically for your company?

At the same time, it is essential to remain reasonable with your photoshoot objectives. Your photographer should be able to assist you in deciding what is and isn’t possible for the scope of your project and budget in a manner that still achieves your overall objectives beautifully.

2) Stay away from trends

Try not to base your vision on a current trend, because trends literally change overnight, and what might have looked current one day can suddenly become dated, quickly. Instead, think outside the box and come up with a concept that will stand the test of time. Brand photography + content creation is an investment, so be sure to focus on evergreen content that will remain timeless, thus providing your brand with consistency and added longevity.

3) Make, don’t mimic

Creating a mood board for your brand shoot is a fantastic way to gather and organize your ideas in a visual way. But, be mindful that you only use that secret Pinterest board for inspiration. Replicating exact photos is a huge no-no (yep, I’m talking copyright infringement), plus it doesn’t serve your brand in the long run. Be yourself and let your personality shine through your whole brand.

Put your own twist and flair on your photo session, something that is uniquely you. The goal of any brand session is to help make your business stand out, not blend in, so dig deep into your creativity and don’t be afraid to try something new. Your photographer should be able to offer fresh, imaginative concepts to assist you in defining your brand in a memorable manner.

4) Be organized

Try on your outfits before the shoot to make sure you love them. Consider taking your makeup and hair styles for a test run. Arrive early to your photo shoot location so you have time to chat with your photographer, have a cup of coffee and get the lay of the land.

Organization allows you to maximize your shoot time and have fun! This means bring only what you need to the shoot (a lot of excess items create unneeded mess, clutter and chaos). Try to have everything you need for your shoot prepped –clothes, accessories, props, touch-up products, etc.– and ready to go at least the day before the session. Even have snacks and water handy because getting hangry in the middle of your session is the worst!

5) Get a good night’s sleep

Not only does a solid eight hours of sleep combat pesky dark circles under your eyes, but it also allows you to think more clearly, remain energized, stay focused, and be your best. So unplug early and turn in at a reasonable hour the night before your photo shoot. If anxiety hits you (which is also normal), try doing calming yoga and/or meditating before bed.

And of course, have fun with it!

The biggest tip I can leave you with is this: Have fun and don’t be afraid to be a visible part of your company! 💯

Intentional images infused with your personality will bring your brand to life!
Celebrate the experience!

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