Marketing is More Than Advertising Marketing and advertising are not synonymous, and ‘placing a few ads’ is never going to draw the kind of business a small business needs to be successful. Marketing is a process, not an event. It involves planning marketing goals and implementing (often a series of) marketing strategies to achieve them. …
5 Essential Tips in Creating an Amazing Brand Photoshoot | Sugar Plum Creative | Columbus, Ohio Brand Photographer
Brand adjectives are the words you choose to describe your brand’s personality, visual identity, and…
The Creative Partnership Between Your Brand’sClient-Experience + Visual Identity You definitely know the term ‘branding’, and most likely have heard of ‘brand identity’ too… but what’s the difference?? In a world overflowing with businesses, consumers are overwhelmed with options which forces businesses to rethink the way they engage + communicate with potential and returning clients. …
Visual content is all the image-based collateral a business needs to market themselves, such as pictures, diagrams, charts, infographics, videos, memes and slide decks. As technical as that sounds, and as important as it is to communicate through branded visuals… it’s also a ton of fun to create! Great looking visuals can make the most …
Create your own on-brand visual content that conveys your brand message & client experience! First of all… let’s discuss what a brand photoshoot is, and why you need one…like, yesterday!! You know that actors have headshots to sell and market themselves as a brand… brand photography sessions are the same thing, but way more creative, …
Branding is a term that business owners hear all the time. Build a brand. Tell your brand story. Brand colors. Brand voice… but what does it mean to photography?? There are two basic types of brand photography: business branding & personal branding business branding If your business is selling something that isn’t necessarily tied to …
You NEED Engaging VISUAL CONTENT for You + Your Brand
Because You’re READY to REFRESH Your Online Presence!!
WELL THEN… YOU’RE IN THE RIGHT PLACE!!
What is Curated Visual Content??
Well, it’s NOT generic images that anyone can find online. It’s NOT random photos that look pretty. They ARE images that are created just for YOU + YOUR BRAND that capture your story for you to share with your audience.
Curated visual content are a set of images or graphics intentionally created to reflect your values, what it’s like to work with you, and how you serve your clients + community.
All sprinkled with your personality!
What people see online is what they should get in person, so authenticity (while thrown around like the latest ‘buzz word’ trend) is super important!
Authenticity sounds much bigger than it is!
It’s just YOU showing up as YOURSELF! It means understanding that the word ‘professional’ is subjective to each industry. I mean, I’m a photographer – would you expect me to show up to your session in a pantsuit? Or a lawyer to show up in court in leggings and a tunic? No matter how cute the shoes are, you wouldn’t (COULDN’T) take a lawyer seriously unless they looked the part!
Sooo….. What does your industry look like?? How do you bring your personality to the table? Are you showing your clients what it’s like to work with you? How do you make their lives better? What are your brand’s values?
Entrepreneurs, Business Owners + Online Influencers
PERSONAL BRAND PHOTOGRAPHY provides customized visual content to connect your brand story with your audience while embracing your message + purpose.
Businesses (small or large)
BRAND PHOTOGRAPHY curates your brand’s story through stylized sessions, reinforcing the value of your product or service.
T O G E T H E R
We’ll map out a custom photoshoot that perfectly reflects your brand + story. We’ll create engaging visual content that will attract consumers over viewers. The only goal of Sugar Plum Creative is for YOU to SUCCEED!
Sound like your jam? Do you want to know MORE?
Schedule a Discovery Call so we can talk about your needs, your vision, and how I can help you bring it all to life! Click below to start a new adventure with me!
Time to LEVEL UP, Folks!! YOU need engaging [ Visual Content ] to bring your brand to life. Sugar Plum Creative’s GOT YOU!!! For Entrepreneurs + Online Influencers, brand and lifestyle photography provides customized, on-brand visual content to connect with your target audience while sharing your values, message + purpose in fun and engaging ways. …
Well, it’s more than a logo and font choice! A brand is who you are and how you show that to the world – through engaging imagery on your website, social media and marketing materials… and interacting with YOU! It’s also how you treat people and what they say about you when you’re not in the room. …