5 Essential Tips in Creating an Amazing Brand Photoshoot | Sugar Plum Creative | Columbus, Ohio Brand Photographer


5 Essential Tips in Creating an Amazing Brand Photoshoot | Sugar Plum Creative | Columbus, Ohio Brand Photographer

Well, it’s NOT generic images that anyone can find online. It’s NOT random photos that look pretty. They ARE images that are created just for YOU + YOUR BRAND that capture your story for you to share with your audience.
Curated visual content are a set of images or graphics intentionally created to reflect your values, what it’s like to work with you, and how you serve your clients + community.
What people see online is what they should get in person, so authenticity (while thrown around like the latest ‘buzz word’ trend) is super important!



It’s just YOU showing up as YOURSELF + understanding that the word ‘professional‘ is subjective to each industry + niche.
I’m a photographer – would you expect me to show up to your session in a suit + heels? Or a lawyer to show up in court in leggings + sneakers? Your industry niche, personal vibe + brand personality all play a factor into your professional aesthetic – and it’s freakin awesome!!

:: THINGS TO PONDER ::
What does your industry look like? How do you bring your personality to the table? What’s your brand vibe / personality? Are you showing your clients what it’s like to work with you? How do you make their lives better? What are your brand’s values?
PERSONAL BRAND PHOTOGRAPHY provides customized visual content to connect your brand story with your audience while embracing your message + purpose.
BRAND PHOTOGRAPHY curates your brand’s story through stylized sessions, reinforcing the value of your product or service.
We’ll map out a custom photoshoot that perfectly reflects your brand + story. We’ll create engaging visual content that will attract consumers over viewers. The only goal of Sugar Plum Creative is for YOU to SUCCEED!







business branding If your business is selling something that isn’t necessarily tied to you, you need business branding. Typically these small businesses have a name that isn’t the same name as the owner. You are a restaurant, a bakery or a brewery. You are a local shop or artisan selling your craft. You run an …

Let’s Be Real… When was the last time you had a professional photoshoot or content shoot for your business?? Are your images current? Are they still on-brand? (because as we grow as an entrepreneur and our business, things can change….) Visual content is more important than ever right now. If you are an entrepreneur, public …

Well, it’s more than a lovely logo, Fun fonts + Cool Colors! A brand is who you are and how you show that to the world – through engaging imagery on your website, social media and marketing materials… and interacting with YOU! It’s also how you treat people and what they say about you when you’re not …

Brand adjectives are the words you choose to describe your brand’s personality, visual identity, and…

The Creative Partnership Between Your Brand’sClient-Experience + Visual Identity You definitely know the term ‘branding’, and most likely have heard of ‘brand identity’ too… but what’s the difference?? In a world overflowing with businesses, consumers are overwhelmed with options which forces businesses to rethink the way they engage + communicate with potential and returning clients. …

Visual content is all the image-based collateral a business needs to market themselves, such as pictures, diagrams, charts, infographics, videos, memes and slide decks. As technical as that sounds, and as important as it is to communicate through branded visuals… it’s also a ton of fun to create! Great looking visuals can make the most …

Create your own on-brand visual content that conveys your brand message & client experience! First of all… let’s discuss what a brand photoshoot is, and why you need one…like, yesterday!! You know that actors have headshots to sell and market themselves as a brand… brand photography sessions are the same thing, but way more creative, …

Time to LEVEL UP, Folks!! YOU need engaging [ Visual Content ] to bring your brand to life. Sugar Plum Creative’s GOT YOU!!! For Entrepreneurs + Online Influencers, brand and lifestyle photography provides customized, on-brand visual content to connect with your target audience while sharing your values, message + purpose in fun and engaging ways. …