Well, it’s more than a logo and font choice!
A brand is who you are and how you show that to the world – through engaging imagery on your website, social media and marketing materials… and interacting with YOU!
It’s also how you treat people and what they say about you when you’re not in the room. It’s the feeling you and your business give off. Your visual content needs tell your authentic story and support your message.
You need to develop your brand around who you are and your core values, create meaningful content that resonates with people, and build a group of followers that trust and believe in what you do. This is why your images needs to be so much more than just a ‘head shot’ or a pretty picture. It needs to tell a story to connect with your ideal client, and make sense with your brand.
What are your core values?
Who does your brand help?
What problem do you solve?
Are you traditional or innovative?
Is your vibe light & airy, classic, modern, moody?
What other brands are inline with yours?
Share more about your passion.
Give people more insight into how you work.
Make sure you’re using the right images with your valuable content on your website, social media platforms and in marketing materials. When you work with Sugar Plum Creative, we work together to create a visual narrative of what you want to share with your followers and how you want them feel when they experience you and your business.
Being authentic is so important for people to truly connect with you and your brand! So make sure you’re the person + helpful business you represent online. All. The Time.
If it’s too hard, then maybe you’re not telling the right story…. or your visual content is a little off and needs some help to get your tribe to STOP THE SCROLL so they know how amazing you are and how you can help them.
Let’s fix that!!
I’d love to talk with you to see how I can help you put your best face forward for your business, share more of your personal story, and create amazing on-brand content, so YOU can focus on all the other tasks at hand as you grow your empire!