When you’re creating or updating your brand,
Consider your brand’s adjectives!!

Brand adjectives are the words you choose to describe your brand’s personality, visual identity, and voice. This will help you define your target audience, visual aesthetic + create guidelines around your brand. The tone of your brand should also be consistent with the adjectives you use. Whether it’s classic, whimsical, inviting, corporate, or educational, you need to create consistency across your brand + marketing efforts.

Below are over 50 adjectives to help you communicate your brand’s message + reinforce its identity!

1 | Adaptable

Definition: able to adjust to new conditions or able to be modified for a new use or purpose. 
Synonyms: flexible, versatile, cooperative, accommodating, amendable, etc.

2 | Adorable

Definition: inspiring great affection; delightful; charming.
Synonyms: lovable, appealing, charming, cute cuddly, sweet, enchanting, bewitching, captivating, engaging, endearing, dear, darling, delightful, etc.

3 | Ambitious

Definition: having or showing a strong desire and determination to succeed or a plan intended to satisfy high aspirations and therefore difficult to achieve. 
Synonyms: aspiring, determined, forceful, pushy, enterprising, purposeful, motivated, zealous, etc. 

4 | Boundless

Definition: unlimited, immense.
Synonyms: limitless, unbound, immeasurable, abundant, untold, etc. 

5 | Brave

Definition: ready to face and endure danger or pain; showing courage.
Synonyms: courageous, bold, heroic, daring, plucky, audacious, valiant, etc.

6 | Calm

Definition: not showing or feeling nervousness, anger, or other emotions
Synonyms: serene, tranquil, relaxed, unflustered, untroubled, still quiet, unflustered, etc. 

7 | Cheerful

Definition: noticeably happy and optimistic or causing happiness by its nature or appearance.
Synonyms: happy, jolly, merry, bright, glad, sparkling, bubbly, agreeable, sunny, etc.

8 | Classic

Definition: judged over a period of time to be of the highest quality and outstanding of its kind
Synonyms: definitive, typical, vintage, quintessential, etc. 

9 | Cultured

Definition: characterized by refined taste and manners and good education.
Synonyms: educated, well-informed, refined, polished, sophisticated, well read, etc. 

10 | Current

Definition: belonging to the present time; happening or being used or done now.
Synonyms: contemporary, modern, present-day, etc.


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11 | Dashing

Definition: attractive in a romantic, adventurous way or stylish or fashionable.
Synonyms: debonair, stylish, dynamic, spruce, dapper, chic, exuberant, plucky, etc.

12 | Delightful

Definition: causing delight; charming.
Synonyms: pleasant, lovely, pleasurable, enjoyable, etc.

13 | delicate

Definition: very fine in texture or structure; of intricate workmanship or quality or easily broken or damaged; fragile.
Synonyms: fine, exquisite, breakable, dainty, fragile, intricate, etc. 

14 | dynamic

Definition: characterized by constant change, activity, or progress or relating to the volume of sound produced by an instrument, voice, or recording.
Synonyms: active, vital, lively, electric, etc.

15 | efficient

Definition: achieving maximum productivity with minimum wasted effort or expense or working in a well-organized and competent way or preventing the wasteful use of a particular resource.
Synonyms: organized, methodical, systematic, businesslike, streamlined, etc.

16 | enduring

Definition: continuing or long-lasting.
Synonyms: abiding, surviving, permanent, etc. 

17 | exuberant

Definition: filled with or characterized by a lively energy and excitement or growing luxuriantly or profusely.
Synonyms: buoyant, cheerful, lighthearted, exhilarated, thick, dense, abundant, etc.

18 | faithful

Definition: loyal, constant, and steadfast or true to the facts or the original.
Synonyms: loyal, committed, precise, steadfast, dedicated, constant, etc. 

19 | Familiar 

Definition: well known from long or close association or in close friendship; intimate.
Synonyms: informal, relaxed, casual, easy, comfortable, etc. 

20 | fearless

Definition: lacking fear.
Synonyms: bold, brave, courageous, intrepid, valiant, gallant, valorous, lionhearted, heroic, indomitable, etc. 

21 | generous

Definition: showing a readiness to give more of something, as money or time, than is strictly necessary or expected or showing kindness toward others or larger or more plentiful than is usual or necessary.
Synonyms: liberal, lavish, magnanimous, kind, benevolent, plentiful, abundant, etc.

22 | gentle

Definition: mild in temperament or behavior; kind or tender or moderate in action, effect, or degree; not harsh or severe.
Synonyms: kind, tender, light, soft, compassionate, etc. 

23 | harmonious

Definition: tuneful; not discordant or forming a pleasing or consistent whole or free from disagreement or dissent.
Synonyms: tuneful, balanced, cordial, melodious, compatible, peaceful, etc. 

24 | helpful

Definition: giving or ready to give help or useful.
Synonyms: kind, accommodating, cooperative, valuable, profitable, advantageous, etc. 

25 | honorable

Definition: bringing or worthy of honor or used as a title indicating eminence or distinction, given especially to judges and certain high officials.
Synonyms: honest, moral, ethical, righteous, right-minded, etc. 

26 | industrious

Definition: diligent and hard-working.
Synonyms: diligent, assiduous, conscientious, steady, persevering, untiring, tireless, studious, etc.

27 | instinctive

Definition: relating to or prompted by instinct; apparently unconscious or automatic or doing a specified thing apparently naturally or automatically.
Synonyms: intuitive, natural, instinctive, inherent, inborn, etc. 

28 | joyous

Definition: full of happiness and joy.
Synonyms: cheerful, ecstatic, exuberant, festive, heartwarming, jubilant, merry, etc.

29 | kind-hearted

Definition: having a kind and sympathetic nature.
Synonyms: considerate, gracious, altruistic, amiable, amicable, generous, good, etc.

30 | knowledgeable

Definition: intelligent and well informed.
Synonyms: well informed, learned, well read, educated, erudite, scholarly, cultured, cultivated, enlightened, etc.


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31 | lovely

Definition: exquisitely beautiful.
Synonyms: beautiful, pretty, attractive, good-looking, appealing, handsome, adorable, exquisite, sweet, personable, charming, etc.

32 | lucky

Definition: having, bringing, or resulting from good luck.
Synonyms: fortunate, blessed, favored, charmed, etc.

33 | mature

Definition: fully developed physically; full-grown or denoting an economy, industry, or market that has developed to a point where substantial expansion and investment no longer takes place. 
Synonyms: adult, grown-up, of age, fully developed, etc.

34 | modern

Definition: relating to the present or recent times as opposed to the remote past.
Synonyms: recent-day, contemporary, present, current, latter-day, recent, etc.

35 | nice

Definition: pleasant; agreeable; satisfactory or fine or subtle. 
Synonyms: enjoyable, pleasant, agreeable, good, satisfying, gratifying, delightful, marvelous, etc. 

36 | noble

Definition: belonging to a hereditary class with high social or political status; aristocratic or having or showing fine personal qualities or high moral principles and ideals.
Synonyms: aristocratic, patrician, high-born, virtuous, good, honorable, upright, decent, moral, ethical, reputable, etc.

37 | original

Definition: present or existing from the beginning; first or earliest or created directly and personally by a particular artist; not a copy or imitation.
Synonyms: indigenous, native, first, earliest, etc. 

38 | peaceful

Definition: free from disturbance; tranquil or not involving war or violence. 
Synonyms: tranquil, restful, quiet, still, harmonious, friendly, cordial, nonviolent, etc. 

39 | pleasant

Definition: giving a sense of happy satisfaction or enjoyment or friendly and considerate; likable.
Synonyms: enjoyable, pleasurable, nice, agreeable, likable, amicable, personable, etc. 

40 | quiet

Definition: making little or no noise or carried out discreetly, secretly, or with moderation. Synonyms: silent, still, hushed, private, secret, unofficial, etc. 

41 | reflective

Definition: providing a reflection; capable of reflecting light or other radiation or relating to or characterized by deep thought; thoughtful.
Synonyms: studious, contemplative, meditative, deliberate, pensive, reasoning, speculative, ruminative, cogitating, pondering, etc. 

42 | romantic

Definition: conducive to or characterized by the expression of love or of, characterized by, or suggestive of an idealized view of reality.
Synonyms: loving, amorous, passionate, tender, affectionate, idyllic, picturesque, etc. 

43 | self-assured

Definition: confident in one’s own abilities or character.
Synonyms: confident, assertive, authoritative, commanding, reliant, poised, etc. 

44 | sincere

Definition: free from pretense or deceit; proceeding from genuine feelings.
Synonyms: heartfelt, wholesome, profound, deep, etc. 

45 | spiritual

Definition: relating to or affecting the human spirit or soul as opposed to material or physical things or relating to religion or religious belief.
Synonyms: non-material, intangible, religious, sacred, divine, etc. 

46 | thoughtful

Definition: absorbed in or involving thought or showing consideration for the needs of other people or showing careful consideration or attention.
Synonyms: pensive, reflective, contemplative, considerate, caring, attentive, etc. 

47 | thrifty

Definition: using money and other resources carefully and not wastefully.
Synonyms: frugal, economical, sparing, careful, provident, prudent, etc.

48 | timeless

Definition: not affected by the passage of time or changes in fashion.
Synonyms: lasting, enduring, classic, ageless, perennial, abiding, unfailing, unchanging, undying, immortal, eternal, everlasting, etc. 

49 | Unique

Definition: being the only one of its kind; unlike anything else.
Synonyms: distinctive, individual, special, idiosyncratic, etc. 

50 | vivacious

Definition: attractively lively and animated.
Synonyms: lively, spirited, bubbly, buoyant, merry, perky, enthusiastic, vibrant, energetic, zestful, etc. 

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51 | wise

Definition: having or showing experience, knowledge, and good judgment.
Synonyms: sage, intelligent, clever, learned, knowledgeable, enlightened, etc. 

52 | witty

Definition: showing or characterized by quick and inventive verbal humor.
Synonyms: humorous, amusing, funny, comic, etc.

53 | wonderful

Definition: inspiring delight, pleasure, or admiration; extremely good; marvelous.
Synonyms:  marvelous, magnificent, superb, glorious, sublime, lovely, delightful, etc. 

54 | zany

Definition: amusingly unconventional and idiosyncratic.
Synonyms: eccentric, peculiar, odd, unconventional, strange, bizarre, weird, etc.

55 | zealous

Definition: having or showing zeal.
Synonyms: fervent, ardent, fanatical, passionate, devout, committed, enthusiastic, eager, keen, avid, intense, fierce, etc. 

What are your brand’s adjectives? Or did you get inspired?
Let me know in the comments!

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