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brand session resources

Branding vs. Brand Identity

The Creative Partnership Between Your Brand’sClient-Experience + Visual Identity You definitely know the term ‘branding’, and most likely have heard of ‘brand identity’ too… but what’s the difference?? In a world overflowing with businesses, consumers are overwhelmed with options which forces businesses to rethink the way they engage + communicate with potential and returning clients. …

brand photography

wanderlust studio | brand photography

Styled Product Photography Feels SO Much More Authentic! It really helps everyone to be able to picture what is being sold in their space (at home / at work / in the car, etc…) Have you ever seen something and thought ‘Oh!!! So that’s how you use it?!?!‘ – yeah…. same-same!! SHOW your target audience …

Sugar Plum Creative Columbus Ohio Lifestyle Portrait Business Personal Brand Photography Films Videos
brand photography

mountain feather designs | brand session

Create Visual Content that’s On-Brand & Attracts Your Ideal Client What I love about Kayla, the wonderful momma behind Mountain Feather Designs, is that she has created an amazing brand that was inspired by her beautiful + sweet family! And not because she studied so hard to craft and curate her brand – but because …

Sugar Plum Creative Columbus Ohio Brand Personal Brand Photography
brand session resources

Curated Visual Content for Your Business

You NEED Engaging VISUAL CONTENT for You + Your Brand

 Because You’re READY to REFRESH Your Online Presence!!

WELL THEN… YOU’RE IN THE RIGHT PLACE!!

What is Curated Visual Content??

Well, it’s NOT generic images that anyone can find online. It’s NOT random photos that look pretty. They ARE images that are created just for YOU + YOUR BRAND that capture your story for you to share with your audience.

Curated visual content are a set of images or graphics intentionally created to reflect your values, what it’s like to work with you, and how you serve your clients + community.

All sprinkled with your personality!

What people see online is what they should get in person, so authenticity (while thrown around like the latest ‘buzz word’ trend) is super important!

Authenticity sounds much bigger than it is!

It’s just YOU showing up as YOURSELF! It means understanding that the word ‘professional’ is subjective to each industry. I mean, I’m a photographer – would you expect me to show up to your session in a pantsuit? Or a lawyer to show up in court in leggings and a tunic? No matter how cute the shoes are, you wouldn’t (COULDN’T) take a lawyer seriously unless they looked the part!

Sooo….. What does your industry look like?? How do you bring your personality to the table? Are you showing your clients what it’s like to work with you? How do you make their lives better? What are your brand’s values?


Entrepreneurs, Business Owners + Online Influencers

PERSONAL BRAND PHOTOGRAPHY provides customized visual content to connect your brand story with your audience while embracing your message + purpose.

Businesses (small or large)

BRAND PHOTOGRAPHY curates your brand’s story through stylized sessions, reinforcing the value of your product or service.

T O G E T H E R

We’ll map out a custom photoshoot that perfectly reflects your brand + story. We’ll create engaging visual content that will attract consumers over viewers. The only goal of Sugar Plum Creative is for YOU to SUCCEED!

Hey – it’s Erin! The artist behind SPC!

Sound like your jam? Do you want to know MORE?

Sugar Plum Creative Columbus Ohio Lifestyle Portrait Business Personal Brand Photography Films Videos

Schedule a Discovery Call so we can talk about your needs, your vision, and how I can help you bring it all to life! Click below to start a new adventure with me!

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meet the artist

Balancing Business + Motherhood

This post includes affiliate links. It probably sounds cool to be an “entrepreneur” or a “business owner”. People think you can work when and how you want…… and you can…. but it’s really freakin’ hard to balance life, work, and self-care! You work long ass hours. Not just the hours your business is “open” during …

Sugar Plum Creative Columbus Ohio Lifestyle Portrait Business Personal Brand Photography Films Videos
brand session resources

What’s a Brand??

Well, it’s more than a logo and font choice! A brand is who you are and how you show that to the world – through engaging imagery on your website, social media and marketing materials… and interacting with YOU! It’s also how you treat people and what they say about you when you’re not in the room. …

Sugar Plum Creative Columbus Ohio Lifestyle Portrait Business Personal Brand Photography Films Videos
BTS

Ummmm….. So what is a ‘sugar plum’ anyway??

They’re not what you think they are… “The children were nestled all snug in their beds, While visions of sugar-plums danced in their heads…” These famous lines you surely recognize from the beginning of one of America’s most beloved holiday poems, Clement Clark Moore’s “Twas the Night Before Christmas” (1823). But what exactly is a …