Brand adjectives are the words you choose to describe your brand’s personality, visual identity, and…
Branding vs. Brand Identity
The Creative Partnership Between Your Brand’sClient-Experience + Visual Identity You definitely know the term ‘branding’, and most likely have heard of ‘brand identity’ too… but what’s the difference?? In a world overflowing with businesses, consumers are overwhelmed with options which forces businesses to rethink the way they engage + communicate with potential and returning clients. …
Branding, Visual Content + Storytelling… OH MY!
Create your own on-brand visual content that conveys your brand message & client experience! First of all… let’s discuss what a brand photoshoot is, and why you need one…like, yesterday!! You know that actors have headshots to sell and market themselves as a brand… brand photography sessions are the same thing, but way more creative, …
Session Prep Checklist: Brand Photography
6 Prep Tips for Brand Photography Sessions There’s a lot that goes into planning a brand session – whether is for your personal brand or your business. With each brand session, you first have to evaluate where you brand is currently and if it’s aligned with where you want to take it. You do want …
Be Authentic in Your Brand: Create Relationships, Don’t Just Sell
Are you familiar with the 80/20 rule?? Probably, but translated to social media marketing… 80% of your content should be educational / entertaining / fostering authentic connections 20% of your content should be promotional / asking for the sale No one likes being sold to or pitched all the time! You have to woo your …
galentine’s at the joseph | lifestyle photography
I mean… is there any other way to spend some quality time with your bestie?!? Pampered like Queens!! Without a doubt, The Joseph Hotel will make you feel like royalty, and their bar will make the floor feel like clouds! And the Concur + Farmaesthetics skincare products makes your glowing skin feel so amazing while …
dr lee cordell DNP | brand session
Dr. Lee Cordell DNP pivoted her career as a Nurse Practitioner & Professor at The Ohio State University to become a….
Business vs. Personal Branding: What Type of Photography Do You Need in Your Business??
Branding is a term that business owners hear all the time. Build a brand. Tell your brand story. Brand colors. Brand voice… but what does it mean to photography?? There are two basic types of brand photography: business branding & personal branding business branding If your business is selling something that isn’t necessarily tied to …