Simply put… Sugar Plum Creative merges art, storytelling, and your brand personality to create custom photography + social video content that speaks volumes. Breathe life into your visual content + brand narrative to connect and engage with your audience. Have an abstract idea or concept you’re not sure how to represent? That’s my jam!! We’ll …
Create your own on-brand visual content that conveys your brand message & client experience! First of all… let’s discuss what a brand photoshoot is, and why you need one…like, yesterday!! You know that actors have headshots to sell and market themselves as a brand… brand photography sessions are the same thing, but way more creative, …
6 Prep Tips for Brand Photography Sessions There’s a lot that goes into planning a brand session – whether is for your personal brand or your business. With each brand session, you first have to evaluate where you brand is currently and if it’s aligned with where you want to take it. You do want …
Are you familiar with the 80/20 rule?? Probably, but translated to social media marketing… 80% of your content should be educational / entertaining / fostering authentic connections 20% of your content should be promotional / asking for the sale No one likes being sold to or pitched all the time! You have to woo your …
I mean… is there any other way to spend some quality time with your bestie?!? Pampered like Queens!! Without a doubt, The Joseph Hotel will make you feel like royalty, and their bar will make the floor feel like clouds! And the Concur + Farmaesthetics skincare products makes your glowing skin feel so amazing while …
Dr. Lee Cordell DNP pivoted her career as a Nurse Practitioner & Professor at The Ohio State University to become a….
Branding is a term that business owners hear all the time. Build a brand. Tell your brand story. Brand colors. Brand voice… but what does it mean to photography?? There are two basic types of brand photography: business branding & personal branding business branding If your business is selling something that isn’t necessarily tied to …
Styled Product Photography Feels SO Much More Authentic! It really helps everyone to be able to picture what is being sold in their space (at home / at work / in the car, etc…) Have you ever seen something and thought ‘Oh!!! So that’s how you use it?!?!‘ – yeah…. same-same!! SHOW your target audience …
How Do You Share Your Story to Attract Your Tribe?? Well, first off…. don’t be creepy! LOL Now that the elephant’s out of the way, the rest is actually pretty easy! Since every post you share shouldn’t be about selling (like, only 20% of your posts should) so you need to fill up the rest …
When You’re the Face of Your Brand, It’s Time to Show Up! Just like Kat, I’m sure you’re dreading having your photos taken for your business! She wasn’t super excited about having a session but she knew it needed done so she could level up to grow her AMAZING bake shop: Cakes by Kat Bake …
