The Creative Partnership Between Your Brand’sClient-Experience + Visual Identity You definitely know the term ‘branding’, and most likely have heard of ‘brand identity’ too… but what’s the difference?? In a world overflowing with businesses, consumers are overwhelmed with options which forces businesses to rethink the way they engage + communicate with potential and returning clients. …
THIS DIDN’T AGE WELL: What’s the deal with the hashtags?!?
Simply put… Sugar Plum Creative merges art, storytelling, and your brand personality to create custom photography + social video content that speaks volumes. Breathe life into your visual content + brand narrative to connect and engage with your audience. Have an abstract idea or concept you’re not sure how to represent? That’s my jam!! We’ll …
Create your own on-brand visual content that conveys your brand message & client experience! First of all… let’s discuss what a brand photoshoot is, and why you need one…like, yesterday!! You know that actors have headshots to sell and market themselves as a brand… brand photography sessions are the same thing, but way more creative, …
6 Prep Tips for Brand Photography Sessions There’s a lot that goes into planning a brand session – whether is for your personal brand or your business. With each brand session, you first have to evaluate where you brand is currently and if it’s aligned with where you want to take it. You do want …
Are you familiar with the 80/20 rule?? Probably, but translated to social media marketing… 80% of your content should be educational / entertaining / fostering authentic connections 20% of your content should be promotional / asking for the sale No one likes being sold to or pitched all the time! You have to woo your …
I mean… is there any other way to spend some quality time with your bestie?!? Pampered like Queens!! Without a doubt, The Joseph Hotel will make you feel like royalty, and their bar will make the floor feel like clouds! And the Concur + Farmaesthetics skincare products makes your glowing skin feel so amazing while …
Dr. Lee Cordell DNP pivoted her career as a Nurse Practitioner & Professor at The Ohio State University to become a….
Branding is a term that business owners hear all the time. Build a brand. Tell your brand story. Brand colors. Brand voice… but what does it mean to photography?? There are two basic types of brand photography: business branding & personal branding business branding If your business is selling something that isn’t necessarily tied to …
