Choosing What to Wear for Photos can be Super Stressful!

It’s enough to make anyone cray-cray, but finding that DROOL-WORTHY outfit (or coordinated cuteness for the family) is easier with a little bit of guidance.

Don’t match. Coordinate.

Start with a palette of 3-4 coordinating colors + decide what style you’re going for to pull together outfits. For families, start with mom and pull colors from her outfit to dress and layer everyone else. Layering can make a huge difference in tying in all the colors. If you still need help, I’ll send a style board link that provides links to shops, or at least to give ideas on what items to look for at your favorite shops.

Highlight your best asset.

Wear something that highlights your best asset to give you a boost of confidence throughout the shoot that will definitely show in your final images.

Don’t forget about the shoes.

If you’re not the type of family who likes being barefoot, be sure to keep your footwear in mind. Nothing will throw your look off more than a ratty old pair of shoes, or the shoes don’t match the location vibe.

Keep it simple and comfy.

For at-home newborn sessions or family photos, I always recommend wearing cotton t-shirts, linen pants or shorts, no shoes and loose + comfortable clothing. Staying neutral in a bedroom setting keeps the photos simple and soft with the focus on the connection and emotion between people.

Skip the logos.

Since my work is more about feeling and less about style, I advise my clients to keep it simple and clean. I like the focus to be on the emotion + connection of the family. Subdued colors, solids, and muted prints work really well. Skip logos and words as they draw the eye. Babies + toddlers look adorable in jumpers, shirtless and in just a diaper.


Accessories give your photographs a punch! They lend pops of color, personality + interest. Everybody wears them well and they work for all ages.

Dress up.

Don’t be afraid to dress up in boujee outfits, especially for an engagement or empowerment session. It’s not only fun, but it’s something different than “everyday” photos.

Fit your style to your location.

Always keep your session location in mind when choosing your outfit. If your session is happening in a city setting, dress up a bit with a pair of cute heels + a fancier dress than you’d normally wear to match the bustling vibe of the city. If you’ve selected a more natural environment, choose something a bit more casual such as a maxi dress + opt for casual footwear like flat sandals, boots, or go barefoot.

Still in a pickle?

Lucky for you, you still have options! You can use my amazing style tool to help you find the right outfits! As part of your session planning process, you’ll get a Style+Select with Sugar Plum Creative link + code to enter. This is such an amazing tool to help you style yourself and everyone in the session! And if that doesn’t lead you to the perfect wardrobe, I have Personal Stylist referrals too!

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