Are you familiar with the 80/20 rule??
Probably, but translated to social media marketing…
- 80% of your content should be educational / entertaining / fostering authentic connections
- 20% of your content should be promotional / asking for the sale
No one likes being sold to or pitched all the time! You have to woo your audience to want to come back for more by sharing more of your personal story, and sharing customer experience through storytelling.
Storytelling doesn’t feel sales-y or icky… because you’re being real + authentic.
Yep! That buzzword ‘authentic’…. the bottom-line is – BE REALLY, YOU!
The need for authentic branding for small businesses is imperative to retain and attract clients. It’s not just the photos you post and the words you type… it’s what people say about you when you’re not in the room. It’s the feeling people get when they think of your business. It’s how you get word-of-mouth referrals (or why you don’t).
Share your personal side in your business so you resonate with people as a human, and not just a business owner.
Make sure people experience the value of your products / services in creative & engaging ways – show them how you can make their lives… Better. Easier. Happier. #BEH (can we make this a thing?? ha)
Build TRUST and a RELATIONSHIP with your audience so they want to find their solution in what you have to offer. With that trust coupled with your quality product / service, they’ll be a repeat client, and even send you referrals. That’s the dream, right?!?
That’s not the power of photography. That’s the power of Y O U – to show up every day with valuable & entertaining content paired with engaging, brand-aware imagery supporting your brand’s message & mission.